Have you ever wondered what makes some instagram photos get a ton of likes, while others can barely hit 10? Why does Selena Gomez have 750 million likes on a photo of her chilling next to a car, while my very best photo of my friend and I at the Beyonce concert maxes out at 50? (I mean obviously she’s famous, so there’s that.) More importantly, is it possible to figure out what makes an image more ‘likeable’ and then max out the likability of that photo? Or are humans so confusing and flaky for our tastes to ever be predictable?